The platform for decentralized business application tracking product and information, Vechain has recently announced it’s officially launching My Story by three leading Italian wineries.
My Story is a VeChain’s DApp collocation with DNV_GL, the leading worldwide provider of product assurance and certification.
The wineries who are involved with My Story are Ricci Curbastro, Ruffino Wines, and West Wind Wines. They plant to label their bottles with the My Story logo by utilizing VeChain hardware tags.
Once they been shipped to stores, shoppers will be capable of using the tags to scan a QR code that instantly informs them of the product’s history for each bottle of wine. Information behind its cultivation and bottling process, along with a variety of grape and the owner of the vineyard. Information on the proper way of consuming the wine a customer has selected will also be provided.
CEO of DNV GL, Luca Crisciotti, had this to say:
“My Story illuminates products and their supply chain for the benefit of consumers, who will have instant and in-depth access to key product characteristics such as quality, authenticity, origin, ingredients, water and energy consumption and more, all verified by DNV GL along the entire transformation process.”
Every single piece of information gathered will be stored on the VeChain Thor public blockchain.
Today in Rome we launch #MyStory™ feat. leading Italian wineries @Ricci_Curbastro, #RuffinoWines @Torrevento! Scan the QR code to discover the history of each wine, from grape to bottle #blockchain #digitaltrust @vechainofficial @lucacrisciotti @rgrottola https://t.co/98dzTZqhDq pic.twitter.com/K1cEOd0XoO— DNV GL (@DNVGL) January 10, 2019
DNV-GL is trying to catch the attention of Millennials, a demographic known for revolutionizing the way purchases are made and it most inclined to want direct transaction with brands and products.
“Hyperconnectivity is a key element influencing the need to communicate with consumers, as well as posing opportunities for brands to engage. Meaning ‘everything is talking’, it refers to the use of many systems and devices to always stay connected. We are all exposed and hyperconnectivity can enable people’s willingness to interact with the product itself. This is already happening for food products, perhaps even more in fashion, where consumers are increasingly willing to share feedback about a specific product or experience directly. Traditionally, this has not been managed by the brands behind a product or services but by someone else. Tripadvisor, for travels, hotels and restaurants, is one such example.