TRON launches a campaign to build awareness for ALS


TRON, recently announced that the team is joining the ALS Association for #VoiceYourLove, an awareness campaign to find treatments and a cure for people afflicted with amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.

The #VoiceYourLove campaign, kicking off in time for Valentine’s Day celebrations of love and affection, challenges people to use their phone or tablet to create a video expressing love for people who’ve been meaningful to their lives – whether that’s family, friends, colleagues or even strangers. For those who wish to donate, voiceyourlove.org is the official campaign website.

“I’m proud to be working with ALS Association to raise money and awareness for a terrible disease,” said Justin Sun, founder of TRON and CEO of BitTorrent.

“The TRON and BitTorrent community has over 100 million people, and it’s statistically possible that thousands of you are afflicted with ALS. In your honor, I’m donating $250,000 and urging others in the blockchain industry to voice their love by donating to help find a cure.”

Sun joins actors Renée Zellweger and Courteney Cox, who are among the first celebrities to join the campaign. Voiceyourlove.org, which hosts the celebrity videos, helps the community learn how to get involved, and serves to accept donations.

People are encouraged to post their videos to favorite social media channels with the hashtag #VoiceYourLove, and to tag friends and encourage them to join the #VoiceYourLove campaign.

“Our ask is simple – just get online and express your love for your loved ones and friends,” said Brian Frederick, executive vice president of communications at The ALS Association. “This campaign features some amazing people with ALS and their families. We are very grateful to TRON and BitTorrent for leveraging their resources and vast network in the blockchain industry to support our work to find a cure for ALS.”

As part of the campaign, TRON plans to use the distributed ledger technology of blockchain to track where donations are disbursed, with the goal of providing a platform for more transparency into recipient charitable organizations. The company plans to release that information upon completion of the campaign. Binance Charity Foundation has also pledged an additional $150,000 in support of the campaign and invites all interested participants to donate with cryptocurrencies through its blockchain-powered donation platform: www.binance.charity. All interested donors are able to donate in BTC, ETH, and BNB through this portal.

Blockchain for a good cause

Previous years have seen a number of blockchain firms take part in various forms of charity such as relief efforts for Hurricane Harvey.

It now seems that 2019 will follow the same pattern as TRON has announced a partnership with the ALS Association that will see the two firms working on the #VoiceYourLove campaign which is designed to build awareness around amyotrophic lateral sclerosis (ALS), as well as fund research for treatment and a cure. The campaign will involve individuals making videos either on their phones or tablets talking about what they love about the people in their lives.

 


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Samuel Tan

Samuel Wan has been an analyst and cryptocurrency evangelist for the last few years. Previously he worked as a consultant for a Big 4 consulting firm and is passionate about how blockchain will make an impact in the world. You can contact Sam at s@cryptomenow.com

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