TradeStation Group Inc. will be moving into the cryptocurrency sector this year via a recently created subsidiary called TradeStation Crypto, Inc. which was recently announced through a press release on PRWire.
The company is planning to open an online brokerage service catered for crypto investors and traders. The platform will leverage TradeStation’s extensive experience as leaders in the securities and futures brokerage sector to address the problems currently faced in the crypto ecosystem.
There’s also a ‘waitlist’ where traders can sign themselves up and stay updated on the latest developments of TradeStation Crypto with a potential invite to their beta program.
John Bartleman, TradeStation Group president said:
“Our focus will be to provide the tools and services that serious traders require to trade across multiple asset classes, including crypto. TradeStation Crypto’s product offering should be a major leap forward in our ability to offer customers access to the next generation of assets for active trading under the TradeStation brand.”
Tradestation isn’t new to the Bitcoin and cryptocurrency space. The company initially got into cryptos when TradeStation Securities Inc. became one of the first online brokers to support real-time market data for Bitcoin indices which were sourced from CME Group and Cboe Global Markets.
The group was also one of the first to offer clients real-time market data for Bitcoin, Ethereum, Litecoin and Bitcoin Cash, which it did via its trading analysis platform.
Another move that the company is making for building stronger brand exposure are sponsorships. TradeStation Crypto will be sponsoring The North American Bitcoin Conference, set to be held at the James L. Knight Center in Miami between January 16 and 18.