This Swiss company will be using blockchain to trace tuna

A Swiss food import company is about to become the first European food importer to make the supply chain of its canned tuna fully traceable using distributed ledger technology.

Who are these guys?

Pacifical is a global tuna marketing company jointly set up by the eight island nations of the central Pacific: Federated States of Micronesia, Kiribati, Marshall Islands, Nauru, Palau, Papua New Guinea, Solomon Islands, and Tuvalu.

Pacifical partnered with Bangkok-based blockchain company Atato in 2018 to develop a supply chain initiative using distributed ledger technology for its MSC certified tune.

The blockchain platform will cover more than 220 large fishing vessels, the entire supply chain and chain of custody of approximately 35 million tuna fish caught annually.

The whole point behind tracing

The goal is to provide an unprecedented level of transparency and traceability in order to ensure the sustainability of the tuna catch.

MSC tuna can lids involved in this project will carry the Pacifical logo and a QR code which provides access to the blockchain viewer website where consumers can track all the relevant information regarding the fish in the can.

Our thoughts

We love how blockchain is solving the supply chain problem. A Forbes report found that as many as one in three seafood products in the United States were incorrectly labelled and some operations have even replaced what is presumed real seafood with chemically created “fish” products. Additionally, illegal, unregulated, and unreported (IUU) fishing is prevalent and such incidences may cost the industry over $10 billion each year.

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Wilson is a 3x Startup Entrepreneur. He is passionate about the cryptocurrency space. You can catch him tweeting about cryptocurrency often @itswilson8 You can also email Wilson directly at

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