Telecom Giant AT&T has recently patent for a blockchain-based social media “map”. The application was for this patent was done with the U.S. Patent and Trademark Office (USPTO), and published during December 13th.
The patent goes on to explain a system powered by blockchain that may include a “transaction history controller” to store a subscribers data, which will allow them to apply it on numerous applications. Furthermore, the applications this patent is intended for includes, creating and sharing information, ideas and career interests through virtual communities and networks.
This system will be capable of helping both AT&T and it’s subscribers. For instance, it could track “mirco-culture transactions” such as checking tends during certain times and places. This capability, as the patent states, “may have enormous value in e-commerce, marketing, and targeted advertising.”
“The social media history map platforms described herein may take advantage of the immutable and permanent nature of blockchain records to store, and provide access to, data representing online transactions that occur on multiple social media applications.”
The patent goes on to say, the creators are interested on keeping the data that will be collected by deploying the system for themselves.
However, instead of passing ownership of blocks or data between users, a social media account owner maintains primary ownership of his or her online transaction data. What passes from the social media account owner to other users of the social media history map service, such as followers of the social media account owner, is a notion of elevated visibility rights.”
Its quite interesting to see a telecom giant like AT&T get involved with blockchain technology. As a major internet provider, this kind of data could be incredibly useful for the company to finally upgrade their services and possible provide their subscribers with a more robust system in place.
Are you a subscriber of AT&T? If so, what do you think of this patent?
Let us know your thoughts.