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Kakao’s blockchain platform Klaytn announces new partnerships

Kakao’s blockchain platform Klaytn has announced new partnerships with projects developed by large user pool-based service providers, most notably ‘Watcha’ and ‘Atlas.’

Previously the company partnered with 9 other service providers including ‘Wemade Tree’ and ‘Piction Network’ in October, and established additional partnerships with 8 blockchain projects including ‘Contents Protocol’ powered by ‘Watcha,’ ‘Atlas’ powered by ‘Zanadu,’ and ‘BORA’ developed by ‘Way2Bit.’ today.

As of now the partnerships enables the following:

  • Contents Protocol – is a content review data platform powered by ‘Watcha’, a film rating and recommendation app with 4.5 million users, is joining Klaytn. The protocol records users’ film-related activities including ratings, reviews, and recommendations performed within ‘Watcha Play’ onto blockchain technology and rewards users based on their contribution. Contents Protocol also plans to collaborate with other digital content platforms in areas of music, comics, e-books, etc., thereby scaling the reach of blockchain in respective markets.
  • Atlas – is a blockchain-based travel content and transaction platform developed by China’s leading luxury travel company Zanadu with an established user base of 2 million high-end travelers. Atlas, based in Singapore, connects all consumers and suppliers in the travel industry to a decentralized marketplace that incentivizes content creation, transaction, and consent-based sharing, and ultimately contribute towards invigorating the entire value chain in the travel industry through a transparent and fair ecosystem.
  • BORA – a blockchain-based digital content platform, developed by Way2Bit is also joining Klaytn. As a game and digital content platform, BORA proposes solutions to revitalize digital content service distribution and user participation based on transparent transaction records on blockchain. BORA has also previously partnered with over 20 major game developers in Korea including ‘4:33,’ ‘Action Square,’ ‘Factorial Games,’ and ‘Thumbage.’

Klaytn, which has launched the testnet exclusively to its partners last October, is dedicated to the mass adoption of blockchain. In doing so, Klaytn provides user-friendly UX/UI and intuitive DX environment for developers to create blockchain services.

About Klaytn

Klaytn is a service-centric blockchain platform providing an easy development environment and friendly end-user experience. It is built upon solid reliability and significant stability with substantial service development for mass adoption.

The platform allows real world applications of large scale to be produced right away so that end-users can make full use of services without much expertise in blockchain or cryptocurrency.


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Wilson is a 3x Startup Entrepreneur. He is passionate about the cryptocurrency space. You can catch him tweeting about cryptocurrency often @itswilson8 You can also email Wilson directly at

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