Ripple (XRP) has been added onto a leading travel website, Travala.com. For those that aren’t aware, Travala is commonly referred to as the AirBnB or Hotels.com of the blockchain as there are more than half a million properties listed on its books in over 200 nations.
To start with, Travala was intended to just be standard accommodation booking website, however, earlier in the year the site went under a blockchain rebrand renaming itself from Concierge and therefore raised over $2.5 million in an ICO based on the NEO blockchain.
The company recently announced on their Twitter that they will be accepting Ripple as a form of payment on their site.
The announcement for the support of XRP was followed by a similar announcement later the same day when the team at Travala mentioned the future intention to include DASH as another cryptocurrency payment method to be implemented into the website.
Looking at their site, it seems like they support a good amount of cryptocurrencies as a form of payment, but they do not accept traditional credit card related payments.
The bigger picture
Travala has a strong vision and a good marketing strategy targeted towards the cryptocurrency community, however they may run into a few problems when trying to compete with Airbnb, Hotels.com, Expedia and more.
Here are some problems that Travala could potentially come across:
- Airbnb/Hotels.com etc. can literally jump in the cryptocurrency space immediately and start accepting crypto payments.
- Regulation issues/tax
- Lack of users due to only accepting crpyto.
- Fee and revenue sharing issues with hotels etc.
- Refund issues – currently the only refund method is in AVA coins (see below).
One great approach to overcome those problems is by eventually launching their own form of token that can be used a virtual currency on the site.
The company attempted this before. The project has been successful but the native token for the platform, AVA hasn’t been able to escape the bear grip of 2018. For those that don’t know, the token grants access to price reductions in its services, in fact, the token is trading at just over $0.10 at the time of writing.
Nevertheless, the team is doing an amazing job partnering with hotels and creating transparency in modern day technology.